This is amazing news, as for most people and web-developers it means that the web will start becoming a serious contender for HD video distribution using H264. Many people have predicted the Blu-Ray format will die, but obviously I really think that the sheer bitrate of a real disk is always going to be better until we all have total fibre-optic based networks all over the country connecting us directly to the web.
So its great news for Video On Demand and the future of services like You-Tube.
Of course its bad news for ISPs who get charged for bandwidth by BT Wholesale - but that's another story.
For me personally as a multimedia developer - This news is a mixed blessing. Previously I created one of the world's first HD Flash based interactive video installations at Nakheel's TDIM exhibition in 2008. One of the advantages of software based rendering is of course dynamic layering of animated and interactive Flash content on top of the video. In the past I've always found hardware based video acceleration annoying for the developer, as the video always ends up on the top layer above your onscreen overlays. The first actual web based example showing off the technology was H264 at 720p and was launched a couple of weeks before my use of the technology - the "Back Country Bombshells" was amazing - seeing HD video in a web page was a real amazing first. Unfortunately Adobe's demo seems to be no longer online :(
If you're producing large screen videos for playback at exhibitions like we do at Red Digital its great news - smooth displays become possible without judder, and in theory it also means you don't need an "uber powered" killer PC and graphics card - just a half decent graphics card - so it will lower the overall cost of kit to display the video.
Of course a Blu-Ray player is still a lot cheaper if you want to do non "interactive content" - But Derek I hear you ask, why not author a blu-ray interactive disk instead rather than all this Flash nonsense? Well if you've ever used a blu-ray disc and endured the loading times, then you know the answer to that question already.
I'm getting a lot of Deja-vu recently with HD content - it reminds me of when DVD video came out and hardly any PC kit would play the videos properly - hell even hardware players were jerky when the camera pans down the building on the intro to the Matrix!

